Crafting a Playful and Modern Identity for BayBridgeDigital

Company Overview

BayBridgeDigital is a Paris-based consulting agency specializing in Salesforce solutions, blending technology and innovation to drive customer success. Known for its complex services and solutions, the challenge lay in creating an approachable and engaging brand identity that counterbalanced the typically rigid image of a consulting firm.

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Creative Direction Redesign

I led the complete overhaul of BayBridgeDigital’s visual identity, creating a direction that embraced a lighter, more playful tone. This new identity included vibrant colors, dynamic visuals, and approachable typography to humanize the brand and contrast with the technical and often intimidating nature of Salesforce solutions. The refreshed direction was applied across all communication materials, from LinkedIn posts to event collateral, ensuring consistency and a recognizable personality.

I adapted and modernized the company’s communication assets for various platforms, including LinkedIn. These materials carried the same playful tone as the new identity, with bold visuals and succinct messaging to engage both clients and employees in a way that felt authentic and innovative.

Website Redesign

I was responsible for the full redesign of BayBridgeDigital’s website, managing everything from wireframing to final integration. The UX process focused on making a dense and complex range of services clear and accessible to users. By organizing the content into intuitive structures and creating visually engaging layouts, the site showcased BayBridgeDigital as a forward-thinking and customer-centric brand.

Website Link: www.baybridgedigital.com