Bringing Daily Freshness and Fun to Innocent’s Social Media

Context

While working at Kindai, a social media communication agency, I contributed to Innocent’s Instagram presence by creating daily visuals. The challenge was to align with the brand’s joyful identity while offering fresh, engaging content that resonated with their community. Innocent is known for its quirky, light-hearted tone and strong emphasis on sustainability, health, and positivity. My role involved crafting content that reflected these values while encouraging interaction.

Engaging and Versatile Content

Innocent’s communication style relies on bright colors, simple layouts, and playful illustrations that convey their approachable image. I designed interactive stories with quizzes and polls to entertain followers and spark engagement. Shareable posts were tailored to inspire conversation, while promotional stickers supported charitable initiatives, blending humor with purpose. Each visual adhered to the brand’s identity, ensuring consistency and relatability across formats.