Optimizing the Digital Experience for Le Jacquard Français

Context

Le Jacquard Français, a high-end home textiles brand, faced challenges adapting to the evolving demands of e-commerce. Their website struggled to provide an intuitive user experience, particularly for their senior demographic, and lacked the modern aesthetic expected from a premium brand. The company aimed to refresh its online presence to improve usability, better reflect its refined identity, and connect more effectively with its audience.

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‍Audit Methodology Overview

The audit aimed to evaluate the entire digital experience of Le Jacquard Français through a systematic analysis of nearly 400 criteria. The goal was to identify key strengths and weaknesses, while tailoring recommendations to the specific needs of a premium brand with a senior audience.

The scoring was weighted specifically for Le Jacquard Français, reflecting the unique needs of a high-end brand with a predominantly senior clientele. For example:

Promotion Visibility: Downgraded in importance to maintain a premium aesthetic.
Accessibility: Given the highest priority to ensure ease of use for an older demographic less accustomed to digital platforms.

The website achieved a 55/100, indicating a functional platform but revealing critical gaps, particularly in areas like product page usability, customer assistance features, and streamlined navigation.

This scoring system provided a comprehensive view of the most critical areas needing attention in the design overhaul. It enabled us to offer Le Jacquard Français targeted advice on enhancing their website by addressing the most significant pain points. This process resulted in a clearer user flow, which we could logically apply to our design creation.

As part of the UX/UI audit for Le Jacquard Français, I developed a comprehensive design system to ensure consistency, efficiency, and scalability across their digital ecosystem. This system streamlines design components, typography, colors, and interactions to create a cohesive and user-friendly experience.